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VNS Health

The Visiting Nurse Service of New York (also known as VNSNY) was reinventing itself as VNS Health to better reflect the new, forward-thinking organization it had become. Shedding the clutter of the many names and logos it had accumulated over the past 125 years, we helped streamline the visual expression of this iconic legacy brand to be more flexible, simple to execute and accessible. We created a new logo to signal change and help connect on a more emotional level with all audiences.

 

VNS Health

 
 

The Visiting Nurse Service of New York (also known as VNSNY) was reinventing itself as VNS Health to better reflect the new, forward-thinking organization it had become.

Shedding the clutter of the many names and logos it had accumulated over the past 125 years, we helped streamline the visual expression of this iconic legacy brand to be more flexible, simple to execute, and accessible. We created a new logo to signal change and help connect on a more emotional level with all audiences.


 

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