MelonPledge
Concussion Awareness Now’s mission is to create a future where every person with a concussion receives the right diagnosis, the best possible care, and the resources and information they need.
To drive that message home on National Concussion Awareness Day, we launched an evergreen campaign, #MelonPledge. The campaign is designed to help change the way people think about concussion and encourage others to join the cause by becoming a Concussion Awareness Now Champion.
We helped create the campaign idea and all launch materials, including campaign landing page, full social campaign, a custom social filter, animated social stickers and downloadable social assets to help people spread the word.
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