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Niagara

 

Niagara

 
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Niagara logo

Brief

Niagara set out to elevate and modernize their brand. The refreshed brand identity brings out Niagara’s new brand focus of celebrating the beauty of water and combines a contemporary look with a sensitive human touch. This was a collaborative project with Joe Smith, the brand consultancy of Padilla.

 
Logo and applications before updating the brand identity

Logo and applications before updating the brand identity

 
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