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Concussion Awareness Now

We helped Concussion Awareness Now to develop a brand from the ground up. Creating a name, visual brand identity, brand toolkit with a unique color palette, typography and illustration style.

 

Concussion Awareness Now

 

Concussion Awareness Now - Educational posters

 

A coalition of nearly 20 member organizations was founded to bring awareness to the seriousness of concussions. Spearheaded by the Brain Injury Association of America [BIAA] and Abbott, the coalitions’ goal is to educate as many people as possible about concussions and to offer resources to make informed decisions in case of a hit in the head or a simple slip or fall. We helped the coalition to create the brand from the ground up, creating the entire brand expression from brand strategy, brand purpose, naming, tone of voice, website, social strategy all the way to the launch campaign.

 

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